Flow-Through operates on a made-to-order basis: retailers select items from an expanded, wholesale-exclusive catalog, and the OCS facilitates direct shipment from producers to stores. This bypasses traditional warehousing, reducing costs for smaller producers and enabling them to list niche or limited-edition products that might not justify full inventory storage. It’s particularly beneficial for craft growers, as it lowers barriers to entry and speeds up market access.
For consumers, Flow-Through impacts product availability by increasing variety—think unique strains or formats that aren’t always in stock at the OCS. However, it can mean slightly longer wait times for orders, as products are shipped on demand rather than pulled from shelves. Overall, it promotes innovation and choice in Ontario’s retail scene, ensuring more options reach shelves without overwhelming the supply chain.
Overall: Fresh product, unique/rotating cultivars & support of smaller/craft producers
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